We have developed a unique and innovative way of bringing skills development & tourism into one environment. Centered around the Routes to Roots campaign, we have identified key sites that people can visit to connect with and fully understand their heritage and African Roots. Using a digital app and a national marketing campaign, the new tourism model will establish the foundation to unite people into one diverse rainbow nation.
Some of the key benefits include;
Encouraging people to travel and learn more about the different cultures that make up South Africa.
Skills development in hospitality, tourism and digital marketing, as well as at the sites, that will include local food production, establishing restaurants etc
Enterprise development through locally community owned businesses, focusing on Income generation across the various sites selected.